Contagious Media

What is the best way to spread an idea or trend? I was talking a friend about communications tools which would be useful to home church community and how to get the message out.

I'm looking for web sites on tools on spreading a message or communcations tools which would be useful for home churches.

http://www.contagiousmedia.org/

Site which brags about serveral projects they've started which have received national attention.

Tipping Point Book How Little Things Can Make a Big Difference

Book about the spread of absolutely anything. I read this book around Christmas I'll need to do a book summary here.

forwardtrack

From the site ...

ForwardTrack is a new system created by Eyebeam R&D (redeveloped with the assist from Stamen Design) designed to promote on-line activism. The system tracks and maps the diffusion of email forwards, political calls-to-action, and online petitions. It can trace email forwards, map the impact of blogs, and facilitate web-based sign-ups and social networking. Our goal is to help people understand decentralized networks and see the power of "6 degrees of separation." ForwardTrack technology helps prove that one person can make a difference.